5 Ways to Build Your Business without Competing on Price - GO.CO Blog

When you’re selling the same products as everyone else online (such as t-shirts, DVDs or computers), it might seem the best way to compete is on price. However, this tends to attract a certain type of customer (known as “bottom feeders”), and you may find yourself in a race to the bottom, serving fickle, price-sensitive customers who are here today, gone tomorrow. Instead, learn how to win without competing on price.