.CO’s Icons and Innovators: Vera Wang

Who is Vera Wang?

I am Vera Wang, a Chinese fashion blogger living in New York City. I write my blog on WeChat and many other social media platforms, sharing my fashion style and my experiences in NYC. Recently, I started my own fashion management company with a mission of helping more Chinese designers and fashion brands to expand their influence in the U.S.A. My goal for this year is to be a successful entrepreneur.

What inspired or motivated you to start your business venture?

I never thought that I would start my own business before it really happened. After I got my master’s degree from New York University, I looked for full-time jobs just as most of my classmates did. But then my blog became very popular, and I realized that new media could be something for me to focus on and I became a professional blogger. After I expanded my network and built up my resources, I met like-minded investors and decided to start a fashion management company to help Chinese fashion brands and designers enter the US market and find their place in the American fashion industry.

Why .CO?

Firstly, I appreciate the idea behind .CO as a brand in supporting young entrepreneurs who bravely pursue their dreams, which is in line with my values. Also, as a media specialist, I have a deep understanding that in addition to social media, website building can bring competent brand authority in today’s world, and an appropriate domain name is a key. I am honored to be a .CO Startup Ambassador, and hope that my entrepreneurial story can inspire and encourage more young people, especially girls to bravely pursue their dreams. I have started to use vwnyc.co as the domain name of my personal website. Thanks, .CO!

What are you most proud of in your startup journey?

In the mainstream of American fashion industry, it has been difficult for Chinese to get a foothold. I am proud that my team and I can help more Chinese designers and fashion brands go farther and expand their influence in the U.S.A.

What was your biggest challenge as an entrepreneur? How did you overcome it? What was the lesson learned?

I think finding one’s real passion is the hardest part for someone who is going to start their own business, since many people have no idea what they truly like. It is a process of soul exploration, and it takes time. I asked myself time and time again what I loved, and I had tried almost everything before I decided my future career.

Do you have any advice for someone thinking about starting their own business?

Get to know what you like, what you are good at, and then work hard for it – these are the three points that I would like to share with young entrepreneurs.

Did you face any unique challenges as a woman starting a business or leading a team?

Female stereotypes are a big challenge for women. Women in China are educated and expected to live a stable life. But as I got to know more female entrepreneurs and female leaders in New York City, I felt deeply inspired. It is lucky for me to start my own business in this city full of opportunities. My initial intention in blogging was also to encourage women to tear off the labels placed on them, get out of their comfort zone, and bravely pursue their dreams.