Blog - GO.CO Blog

Not Another Corporate Newsletter

SXSW 2013: .CO-ers Take Over Austin

SXSW Interactive is a craze of events that make entrepreneurs, techies and geeks feel like it’s Christmas in March. There's so much to do, see and experience - and so many cool people to meet, it can be a little overwhelming.  But fear not, we've got you .covered......

Super price for SuperConf passes!

Hey .CO-ers, we have an awesome treat for you this week! We've worked with our friends at SuperConf to roll back the prices on the cost of SuperConf tickets just for you! We have a limited quantity of discounted passes to this super event in Miami on Thursday 2/21 and...

Steal Their Hearts With The Help of a .CO

Valentine’s Day is quickly approaching. While some of you may think it’s nothing more than a Hallmark holiday – the one you love may not quite agree. So, don’t disappoint this year. We’ve rounded up a few .CO’s that can help you ensure your Valentine’s Day is great...

What’s Your Big Idea?

I couldn’t be more proud of our ad with Go Daddy, called YourBigIdea.CO which aired during yesterday’s Super Bowl. The ad is a fun (yet serious!) call to action intended to inspire anyone who has ever had a big idea to finally stop talking about it – and to start...

A Word About Underdogs

Don’t know who to root for in the game? The San Francisco 49ers have won the Super Bowl 5 times and appeared in the Playoffs 25 times. The Ravens have won once and appeared in the Playoffs 9 times. They’re generally considered the underdog. I believe that in all...

Look Ma, We Made a Super Bowl Ad!

Millions of dollars. Millions of eyeballs. Millions of impressions. Millions of conversations. Millions of potential customers... It would be impossible for any marketer not to get weak in the knees at the prospect of being in the center of it all – with a 30 second...

Cheers to another awesome year!

It’s hard to believe we’re rounding out yet another year. 2012 was huge for .CO, so I wanted to take this opportunity to share with you some of my favorite highlights of the past twelve months. A Super Bowl Ad? Hell Yeah! In February, .CO was showcased in our second...

Hey Startups – Don’t Settle for a Lame Domain Name!

Lori Anne Wardi is the Vice President of .CO Internet. So you’ve got this incredible idea for a new company, product, service, app, or whatever else. You’ve got your business plan ready to roll, investors lining up to invest, and huge plans for the future.  Now, all...

Check out these hot .CO’s in the Shopify Competition!

Shireen Rahjou is the Community & Media Relations Manager for .CO Internet. Some time ago Shopify announced that its second annual Build-A-Business Competition was kicking off and it would be your chance to receive expert advice and guidance from mentors such as...

Our Fave SXSW Interactive Panels

Linda Koritkoski is the Director of Marketing for .CO Internet. We know it’s only August but our excitement for SXSWi 2013 is already building. We thought we’d share our excitement for next March by telling you a little bit about our top picks for the SXSW PanelPicker...

Social Media: Marketing Magic or Myth?

Crystal Peterson is the Director of Channel Marketing for .CO Internet At .CO, we believe in using social media for marketing and engaging with the community. But we also hear a lot of wild theories about its effectiveness and use. We’ve heard it’s the greatest thing...

Unsexy Companies that Bring Home the Bacon!

Lori Anne Wardi is the Vice President of .CO Internet. We just returned from Mountain View, California where 500 Startups hosted the unSEXY conference last Thursday, August 9th. In case you couldn’t make it out to the West Coast, we brought home some tidbits to share...

Media Relations Checklist: The Startup Launch

Most startup founders know all too well that you only get one chance at a launch. The media blitz that follows can do wonders for customer acquisition and lend credibility to your venture in the eyes of potential partners and investors. Startup after startup has...

Positioning Your Startup for Sale? Get a Mentor!

It is almost universally known that as a startup or business owner, having a mentor can be tremendously valuable. Many people may argue that having a mentor is mandatory in business in order to even have a chance of succeeding. I fall squarely in that camp. If you do...

2 Years of .CO: Happy Birthday to Our Inspired .COmmunity!

It was just two years ago that we launched the .CO domain to the world -- and set our sights on becoming the web address of choice for the world's next great businesses, brands and big ideas to grow online.  And what a great two years it has been -- filled with trials...

Why your “to-do” list doesn’t work

If you're like most folks, you have some sort of 'to-do' list at work. And since you're not an anarchist, you probably assign each task some sort of priority and tackle the workload in order. Getting Things Done guru David Allen -- someone who it's fair to say is a...

Unplug to Recharge!

I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what?...

3 Tips for Marketing on a Budget

Unbounce’s Noob Guide to Online Marketing is a massively massive infographic (see below) that teaches the basics of online marketing. It took months to create, and it’s been hung in the 500 Startups office, translated into different languages, and used to start whole...

How to Survive Your Start-up’s First Year

The bottom line about a startup's first year is that it's very scary. There are two aspects of fear that will trail you the whole year. The first is fear of failure. What if you tell everyone you're starting a company and then you can't and you feel stupid for years...

Mistakes to Avoid When Building a Brand

There is no special formula to build a brand, but that doesn’t mean there aren’t certain things that businesses can do to help the process. According to Washington, D.C.-based advertising agency Pappas Group, building a distinctive brand can be as simple as  avoiding...

Top 10 Mistakes First-Time Entrepreneurs Make

Here at IDEA, we work with first-time entrepreneurs on a regular basis. Our job is to provide a network of resources as we guide these budding entrepreneurs through all the steps necessary to propel their ideas into real, successful businesses. We decided to compile a...

How to Start a Business with Limited Funds

Owning  and running your own business can be the most fulfilling occupation  in the world. Unfortunately, some businesses require quite a bit of  capital to get started. Opening up a barber shop, for example, means  leasing a building and purchasing chairs, mirrors,...

5 WAYS TO BUILD A COMMUNITY AROUND YOUR E-COMMERCE STARTUP

When you’re launching a brand new e-commerce site, how do you get noticed when giant online retailers like Amazon, Zappos, and Overstock – not to mention the online stores from well-established bricks-and-mortar mega-chains – are casting such long shadows? We all know...

SXSW Insights – From Our Startup to Yours

Linda Koritkoski is the Director of Marketing for .CO Internet In 2011, .CO had barely just launched, and our marketing team (myself included) assumed SXSW would be just another sponsored event. We set up some unique activities and sent a few of our team members to...

5 Common Social Media Mistakes and How to Avoid Them

Most small-business owners feel strongly about social media. They either love it, hate it or both. If they love it, it's because its tools can create tremendous brand awareness. If they hate it, it's because it’s a massive time suck. Regardless of where you stand and...