Blog - GO.CO Blog

This Summer in SEO: News You Can Use

These days, search engines are changing from one day to the next, and search marketing industry insiders have made it part of their jobs to keep up. But what about the general public—will any of these changes have any real effect on your website? The answer: you...

This Summer in SEO: News You Can Use

These days, search engines are changing from one day to the next, and search marketing industry insiders have made it part of their jobs to keep up. But what about the general public—will any of these changes have any real effect on your website? The answer: you...

Not Another Corporate Newsletter

Why Startups Need To Stop Glorifying Workaholism

Chasing your passion is no easy feat. And for most people that path leads them to the startup life. Very soon, ‘eat, sleep, hustle, repeat’ becomes your life’s mantra. Sounds familiar? Research shows that startup workers admit to working over 80 hours a week, which is...

5 WAYS TO BUILD A COMMUNITY AROUND YOUR E-COMMERCE STARTUP

When you’re launching a brand new e-commerce site, how do you get noticed when giant online retailers like Amazon, Zappos, and Overstock – not to mention the online stores from well-established bricks-and-mortar mega-chains – are casting such long shadows? We all know...

SXSW Insights – From Our Startup to Yours

Linda Koritkoski is the Director of Marketing for .CO Internet In 2011, .CO had barely just launched, and our marketing team (myself included) assumed SXSW would be just another sponsored event. We set up some unique activities and sent a few of our team members to...

5 Common Social Media Mistakes and How to Avoid Them

Most small-business owners feel strongly about social media. They either love it, hate it or both. If they love it, it's because its tools can create tremendous brand awareness. If they hate it, it's because it’s a massive time suck. Regardless of where you stand and...

PAUL SINGH ON VENTURE CAPITALISTS AND RAISING MONEY

Last week I got a chance to listen to Paul Singh from 500 Startups talk about raising money at The Fort. First of all, I have to say that almost every sentence Paul uttered could have been used as a quote on its own. Below are the best ones, which I broke down into 3...

Women 2.0 PITCH Conference & Competition

Women 2.0 PITCH Conference & Competition (February 14, 2012 in Mountain View, CA) is a full day event to learn from the product innovation leaders who built Flickr, Facebook, Zipcar, TaskRabbit, LARK and more. Both men and women working in technology (from...

I bought a .CO domain now what?

Your new domain to-do list Searching for the perfect .CO domain name can be pretty exciting, but the real fun begins after you buy your domain. We want to see your “next big thing” succeed, and while we know you’re resourceful, here’s a few quick tips to help you get...

Building a brand on Bimmer.co

Morgan Linton is a domain name investor and author of the popular blog www.MorganLinton.com. Over the last four years Morgan has focused on turning meaningful domain names into real online brands. Morgan is also one of the founders of Appraiso, a new software platform...

Show some love for female startup founders

Betsy Aoki is Senior Program Manager at Bing I first met Lori Anne Wardi, a vice president at .CO, during a Geeks on a Plane tour of Asia last fall. While on the shuttle to and from various startup accelerators and meeting spots, we chatted about the wacky dot-com 90s...

How to Start Up in the New Year

Is your New Year’s resolution to start a business? If so, don’t wave goodbye to the security of a steady paycheck so fast. In workshops with prospective entrepreneurs, I preach the “slow go” approach to start up a business organization. My preference for first-time...

The entrepreneurial lure — should you bite?

Entrepreneurship is all the rage these days. What with the breakout success of social media, the coming of age of Gen Y, and corporate America not hiring, it's not surprising that the question of whether to start your own company or join someone else's startup is a...

A 10-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, and principal blogger at Frager Factor. One of the nation’s first virtual marketing communications agencies serving Fortune 500 brands, Frager Creative and Owen Frager prove every day that big...

Do You Make These 4 Mistakes Out of Fear?

Jessica Kupferman is blogger, designer and social media consultant at Badass Biz. Feel free to connect on Twitter, on Facebook or on her website. As entrepreneurs, one of the worst things we can do is work from a place of fear. The problem is, owning a business is...

Secrets of Succesful Startups: The Treats Truck

In 2007, Kim Ima bought and rehabbed a truck that she drives around New York City, selling homemade cookies and other sweets. The Treats Truck is now a successful business. She tells hosts Laurel Touby and Jennifer Hill how she generated national publicity, landed a...

Inventory versus Dropshipping

Rebecca Malik is the President at 17th and Riggs, an online source for contemporary furniture and lighting, where she helps you create a fresh, modern space.  Her site has been featured in well-known publications such as Southern Living and online with sites such as...

3 Keys to Building Great Financial Models

Tech Cocktail is happy to share three keys to building a great financial model by guest author Taylor Davidson, creator of Excel template financial models for startups. Financial models are always wrong, but it’s important to create one anyway. Creating a financial...

Busyness vs. Business

Entrepreneurial achievement requires solid and consistent follow-through. Seems straight forward enough. Well, it may be straight forward, but it’s far from easy. Coming up with the business idea is the easy part. You discover a passion that truly drives you. You get...

Harvard Launches Innovation Lab

The Ivy League school whose super-famous dropouts Bill Gates and Mark Zuckerberg have revolutionized our lives has launched an incubator. The Harvard innovation lab, or i-lab, will bring together students with big ideas with the entrepreneurs, faculty, and those in...

What Kind of Entrepreneur Are You?

A successful entrepreneur isn't always the classic, bull-by-the-horns risk-taker of legend. Sure you'll need passion, drive and a good idea. But moxie will only get you so far. You've got to know your strengths and know how to make the most of them. This...

Business and Emotion

Ton is one of the very few coaches in the world who is designated by the Worldwide Association of Business Coaches as a Chartered Business Coach™ (ChBC™) after a vigorous and independent assessment conducted by the Middlesex University and the Professional Development...

The Art of Moving Past Other People’s Objections

There aren’t a lot of people who object to the idea of being an entrepreneur. The idea of running a company, making a cool million or two and moving to your own personal island (which is how a lot of us would like entrepreneurship to work) is hard to object to on any...

Do You Have a Good Startup Idea?

George Deeb, Managing Partner of Red Rocket Ventures and Founder of iExplore, shares his advice on determining whether or not you have a good business idea, with a good revenue model in a sizeable market. You can read the full post here, which is part of George’s “101...

If You’re Struggling to Get Ahead, Try This

Whether you own a business or work for someone else, differentiation is tough. Local and global competition, coworkers, others in a similar industry… it’s really easy to get lost in the crowd. Here’s a simple way out of the “similar” rut: Pick an always. An always...

Success? It’s Just a Decision Away

True story: I’m eating dinner with two old friends. (It’s a downer when you realize “old friends” doesn’t just indicate length of relationship but our respective ages.) One says, “I hate being fat. I’ve tried everything but can’t lose weight. What do you think?” “I...

5 Startup Tips for Non-Technical Co-Founders

If you are a non-technical person ready to put together a startup, there are some very important things you must do before you start to look for a technical co-founder, though in fact, you can launch your tech startup without one. One of the first things I did when I...

Wanted: Time Management Coach – Guaranteed Effective

Rebecca Malik is the President at 17th and Riggs, an online source for contemporary furniture and lighting, where she helps you create a fresh, modern space.  Her site has been featured in well-known publications such as Southern Living and online with sites such as...

Trying To Sell An Idea? Advice from Ricky Gervais

Leave it to comedian Ricky Gervais to put things into perspective in an essay for the Wall Street Journal. “If I’d sent off the script [for The Office], it would still be in an executive’s drawer. ‘Bloke who’s never written, directed or acted before plays a bloke who...

Create Your Own Personal Board of Directors

The most successful executives I know all have a group of trusted advisors. This kind of board is more than a network. It is a small core of people who care about your success–both personal and professional. This is how Holly Goodwin, a high tech project manager,...