Blog - GO.CO Blog

Not Another Corporate Newsletter

Social Media Made Easy

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business. Just like 30 is the new 40, social media (SM) is the new word-of-mouth. While studies show that social...

Does Impossible Exist?

Michael Grandinetti is one of the world’s leading experts in the art of illusion. Over the past 20 years, his magic has been featured on NBC television specials, in sold-out baseball stadiums, at Heinz Hall with Oscar-winning composer Marvin Hamlisch, at New York's...

Steven Tobak’s 10 Classic Ways to Get Inspired

Ever wonder what your brain is doing most of the time? Me neither. But I’m pretty sure it’s either observing, remembering, or associating one with the other. Sometimes it’s actually reasoning or trying to solve a problem, although in my case that probably happens less...

Tom Szaky of TerraCycle: Know When to Stick to Your Guns

Tom Szaky, 29, is the founder and CEO of TerraCycle, Inc. After getting its start in 2001 with organic fertilizers made from worm castings, TerraCycle has become one of the fastest growing eco-friendly manufacturers in the world, with $13.5 million in revenue last...

Real FAQs about Business & Success

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business. So you want to start a business. In order of priority, perhaps you believe you need a business plan,...

Branding Your Big Idea

Jessica Kupferman is the owner of social media and design firm Digital Stew. Feel free to connect on Twitter, on Facebook or on her website. So you’ve got a brilliant idea, a show-stopper, and you’re ready to light the world on fire? Well, not so fast. First you’ve...

Tools for Connections: Where Tribes Meet

Robert and Daphne Mallory are a husband and wife writing, editing and marketing team in the business and telecommuting sector. A former journalist and an attorney, they consult with political campaigns, large corporations, small businesses and anyone else that needs a...

Your First Hire: 3 Tips on How to Make it a Good One

Brianna Sylver is the President and Founder of Sylver Consulting, an international innovation research and strategy firm. She’s dedicated her life to helping individuals and organizations to define their next opportunities for growth. “First hire” is a phrase that can...

Why Great People Fail at Small Business

Bob Younce is a professional copywriter and entrepreneur who loves helping other businesses shine. Visit his website or his blog for more information. It’s an all-too-common tale. You’re talented; you’ve got a big idea; you’re good at what you do, maybe even the best....

Want to Succeed in Business? Lead a Tribe

Robert and Daphne Mallory are a husband and wife writing, editing and marketing team in the business and telecommuting sector. A former journalist and an attorney, they consult with political campaigns, large corporations, small businesses and anyone else that needs a...

Only One You

Dan Blacharski, president of Ugly Dog Media, Inc., is a 20-year industry veteran and dotcom boom survivor. He has contributed to dozens of print and online publications, and has helped countless companies create their messages and reach their full potential. First let...

The Hardest Part of Starting is Starting

Luis Miguel Hervella is the founder of ChipotleLabs, a small app developing company whose motto and mission is to create "Apps to spice up your life." Follow Chipotle Labs on Twitter and purchase CalcPad at the App Store. I have always been a big Apple fan-boy and...

The Story Whose Time Has Come

Nicki D. Harper, PhD, Senior Writer and Production Coordinator at Book Lab. Contact Nicki at nicki@book-lab.com. Will writing a book help you grow your business? Almost always, the answer is yes. But how do you know when it’s time to write that book? At the heart of...

Turning an Idea into a Business

Alex Marinov is a co-founder of Tennis Round, a website that connects tennis players and maps tennis courts anywhere in the United States. In the winter of 2007, I was part of a Bearing Point team of consultants working on a project at Microsoft, when I got an email...

Start a Company You Love: Superfly Presents

Anointed "the American rock festival to end all festivals" by Rolling Stone, Bonnaroo makes its 10th appearance this month. The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a...

The Tropical Gringo

Originally from Reading, PA, Alan Colmenares moved to South America 15 years ago in search of his roots.  During this time, he has been a channel executive, Country Manager and Venture Capitalist for companies such as Compaq Computer, Intel, Oracle and SAS Institute...

How to Differentiate Your Business from the Pack

In a cluttered marketplace, the key to making your business a success can be as simple as a distinct differentiation from your competitors. Joel Norton, CSO of Boost Marketing, talks to Flying Solo's Robert Gerrish about how you can make your business stand out from...

How to Prepare to Be Your Own Boss

For aspiring entrepreneurs, especially new college grads opting to be their own boss rather than report to one, the task of getting ready to launch a business can be overwhelming. Consider these tips from entrepreneurs who learned how to position a new business for...

Improving Your Sense of Site

Your web analytics report is filled with clues on how to boost sales, but are you maximizing your results? Get a sense of how to use analytics to uncover your website's flaws and make more money.

Deepak Chopra on the Entrepreneurial Soul

New Age author, Deepak Chopra, shares his views about what it takes to be an extraordinary leader.  Any entrepreneurial leader has one main goal: How to envision that future and how to create that future. So in order to be effective, leaders need to harness the...

Entrepreneurial Mindset

When most people think of entrepreneurs, they think about cutting edge industries, the brand new idea.  Thom Ruhe reminds us that the entrepreneurial mindset exists in established industries and within big, mature companies as well.

Momentum, The Key to Making Your Big Idea Happen in 2011

It doesn’t matter whether you’re running a marathon or running a business – momentum is key. If we can take small steps to execute our big, bold business objectives every day in 2011, it will be infinitely easier to stay focused, make great strides, and blast through...

Seth Godin on Standing Out

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

How To Have an Idea

Frank Chimero shows us how not to be just boring super-computers.  Computers use logic to produce logical connections.  Humans use creativity to produce illogical connections.  Through a “semi-sort of comic.’ Frank tells us to forget our timid notion of...

Convert Your Passion into a Business

Take what you love, and make it what you do. There's no time like the present to start living your most meaningful life. If a look in the mirror leaves you feeling like there is something missing, one option to seriously consider is transforming something you're...

5 Ways to Build Your Business without Competing on Price

When you're selling the same products as everyone else online (such as t-shirts, DVDs or computers), it might seem the best way to compete is on price. However, this tends to attract a certain type of customer (known as "bottom feeders"), and you may find yourself in...

Develop a Strategic Marketing Plan

If you think that developing a strategic marketing plan is something only big, fancy corporations need to do, think again. You need one, too! It'll help you better understand your business, your customers and your strategy for success. Many people fall into the trap...