Blog - GO.CO Blog

Not Another Corporate Newsletter

Seth Godin on Standing Out

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

How To Have an Idea

Frank Chimero shows us how not to be just boring super-computers.  Computers use logic to produce logical connections.  Humans use creativity to produce illogical connections.  Through a “semi-sort of comic.’ Frank tells us to forget our timid notion of...

Convert Your Passion into a Business

Take what you love, and make it what you do. There's no time like the present to start living your most meaningful life. If a look in the mirror leaves you feeling like there is something missing, one option to seriously consider is transforming something you're...

5 Ways to Build Your Business without Competing on Price

When you're selling the same products as everyone else online (such as t-shirts, DVDs or computers), it might seem the best way to compete is on price. However, this tends to attract a certain type of customer (known as "bottom feeders"), and you may find yourself in...

Develop a Strategic Marketing Plan

If you think that developing a strategic marketing plan is something only big, fancy corporations need to do, think again. You need one, too! It'll help you better understand your business, your customers and your strategy for success. Many people fall into the trap...

How To Optimize Your Website For Local Search

Local search engine optimization can be just as time consuming and competitive as "regular" SEO. The same rules apply — you need to have good content and quality links. However, the tactics are slightly different in specific areas. Follow this guide to maximize your...

The Five Things You Must Do Before Approaching Investors

Money is the lifeblood of any business, and at some point, every company is likely to need an outside infusion to help it grow. Whether you're seeking a $1 million in venture capital or $1,000 from friends or relatives, you'll need to nail down a few basics before...

How to Sell an Idea to Your Boss

One of the hardest challenges for creative people is how to win top management's support for their ideas. Many feel that their proposals are killed not because they have poor potential but because their boss simply does not understand them or does not even listen to...

Entrepreneur’s Annual 100 Brilliant Ideas

A bold concept perfectly in sync with the moment: It's what great companies are built on. It's what shapes the future. It's entrepreneurship at its best. Where can you find that kind of thinking now? Here are 10 areas that are growing fast — from mobile technology and...

Robert Kalin: An Interview with the Founder Of Etsy

Enjoy this six-minute talk with Robert Kalin, the 26-year-old founder of Etsy. Kalin talks about how he's grown the person-to-person ecommerce business despite competing directly with eBay. Etsy focuses on hand made items, and has a rabidly passionate community of...

Getting ready for the new era of .CO

Colombia’s Ministry of Information Technology and Communications (MINTIC), the University of the Andes (UNIANDES) and .CO INTERNET have started the process of migrating the administrative duties of the .CO domain to .CO INTERNET.