Product-Market Fit (PFM) is often called the “holy grail” for businesses trying to build sustainable and scalable businesses. It represents the alignment between a product or service and the needs and preferences of a specific market segment. In simpler terms, it is the sweet spot where what you offer perfectly meets the demands of your target customers.

Product-Market Fit (PFM) is often called the “holy grail” for businesses trying to build sustainable and scalable businesses. It represents the alignment between a product or service and the needs and preferences of a specific market segment. In simpler terms, it is the sweet spot where what you offer perfectly meets the demands of your target customers.