Lori Anne Wardi is the Vice President of .CO Internet.
So you’ve got this incredible idea for a new company, product, service, app, or whatever else. You’ve got your business plan ready to roll, investors lining up to invest, and huge plans for the future. Now, all you need is that perfect domain name for your startup — one that will capture both the essence of your brand and the attention of your customers.
Sounds simple enough, right? Unfortunately, sometimes it seems like it’s easier to build a great business than it is to find the perfect web address to put it on.
When the domain name you want is already taken, taken, taken it can be beyond frustrating. Stuck between a rock and hard place, until now, your options were to buy the name you wanted from the owner at some eye-popping price — or to just settle for some lame domain that you’re not particularly proud of (– you know, silly misspelled words, long-hyphenated-names, and made-up terms that sound like rare diseases, etc.)
The assumption is that one day in the future, when you’re rollin’ in cash, you’ll go back and nab the name you wanted. The only problem with this theory is that your lame name will likely fail to inspire confidence in both your potential investors and your potential customers and will surely limit your chances of success in the first place!
Your domain name is likely to be the first thing that you’ll mention – and the last thing you want people to remember when you pitch your company. A short, meaningful, memorable domain name can inspire people to type it into their web browsers; to click or tap on it on their mobile phones; and to share it with their friends.
Why settle for mediocrity when you can get a short, memorable domain name that you truly love and that can stand the test of time? Whether you’re just launching your startup or you’re ready to upgrade your bland name for a hot brand name – .CO is a great option.
In fact, for many innovators and entrepreneurs, .CO is becoming the premier domain brand of choice. Companies like Angel List, Twitter, 500 Startups and tons more are bringing their ideas to life and building the future of the Internet on the .CO platform.
Of course, as a .CO evangelist – I may be a bit biased, but it’s simply a fact that as a brand new domain extension, .CO offers literally millions of incredible domain name options for startups and entrepreneurs to choose from. Just go to www.go.co and start searching to see for yourself!
Now go forth and .COnquer! And be sure to let us know what you build on your .CO by tweeting to us @dotCO!
PS: Sedo, the world’s largest marketplace for domain name sales, is running a special .CO Auction just for Startups to celebrate Global Entrepreneurship Week. This means that from Nov 12 – 19th, you can nab some of the shortest, hottest, most brandable .CO premium domain names in the world at super low reserve prices. Just visit www.Sedo.co for all the details. And Hurry! ONE WEEK ONLY!
