Author Archives: Kristin Johnson

Closing the Wage Gap

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How Female Entrepreneurs are Paving the Way

President John F. Kennedy signed the Equal Wage Act in 1963, paving the way for women to earn equal pay compared to their male counterparts. This act made it illegal for men and women working in the same place to earn different salaries for similar work. However, women have faced an uphill battle through the years when it comes to closing the wage gap. Even today, women employees earn 80 cents on the dollar compared to men. Women tired of feeling undervalued and looking to seize new opportunities have turned to a new “boss” – themselves.

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How to Transition from Salary to CEO

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Not so comfy in your 9-to-5 job? Sure a steady paycheck and shoddy health benefits have their appeal. Who can argue with consistency? Let’s be honest, there’s not much more that’s as unnerving, anxiety-provoking, or stress-inducing, as uncertainty. When we talk about entrepreneurship, about owning and running your own business, there’s a leap of faith that happens there. How do you know when it’s the right time? What can you do to ensure success? While there’s no Magic 8 ball for life, there are things you can do to test the waters and start your entrepreneurial journey without losing your day job.

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You are Your Own Brand; Define It

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Personal branding has become your ticket to success in today’s world. Showcasing the qualities that make you a leader, building your online network, highlighting your experience, jobs, projects and passions. The list of traits can go on and it’s almost impossible to remember every little detail. When asked what makes you tick, make sure you’ve done your homework. Yes, we’re talking about self-reflection but in the best possible way. The way that allows you to tell your story, the way you want it to be told, by branding yourself.

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.CO and SEO- What you Need to Know

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Whether you are a current website owner or launching a site soon, you know that choosing a name for your business, idea, project or site is one of the most significant decisions you’ll make in the development process. When it comes to your website, you need to plan a domain name that will not only stand the test of time, but will be memorable, unique and rank well for search engines. The question that arises a lot in this phase of planning is how will a non-.com domain extension effect my SEO? Do Google and the other search engines treat it the same? Does it have the same potential to rank high in search engines? The answer is yes, and major industry experts agree including Matt Cutts, Google’s former search quality engineer. Looking for more details? Let’s start with the anatomy of a domain.

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Upgrade to .CO

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Thinking of switching your old-school web address to a .CO? Lucky for you, it’s a piece of cake. More and more entrepreneurs, companies, and individuals worldwide are focusing on finding domains that are memorable and make sense for their brand.

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