Starting your own business can be exhilarating. From naming your business to designing your logo, much of the process will put your creativity and boldness to the test. But then there are the less glamorous but necessary tasks, like financial decisions and legal...

Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders.  Whether you are launching a CPG brand or simply freelancing as a consultant, a brand identity will help you solidify...

In the world of e-commerce, shopping cart abandonment—or when customers add products to their shopping carts only to exit the website without completing the purchase—has become quite an e-tail phenomenon. In fact, about 67% of shopping carts are left high and dry....

As a startup business, you wear many hats. From managing operations to working with customers and everything in between, it’s likely your plate is always full.But have you ever stopped to consider what you would do if a crisis hit your business? While no one likes...

As a solopreneur, you’ve poured your heart and soul into building your business from the ground up. You’ve worn every hat imaginable: marketer, salesperson, customer service rep, you name it. But now, the juggling act is becoming overwhelming, and...