What is an elevator pitch? More importantly, when do you get into one? Before you get to how, you need to recognize the when. It could happen at any time, meeting your old boss at the airport, hearing something interesting at a party or conference or even recognizing...

It’s our birthday month and there is no better time than now to take a small stroll down memory lane.  It’s been a wild and surprising ride so far, so grab a cup of tea and keep reading! New kid on the block .CO is the country code Top-Level Domain for the country of...

The amount of commerce that takes place on the web today is staggering. According to the U.S. Department of Commerce, transactions that took place on the Internet in 2018 totaled a staggering $513.6 billion. It goes without saying that there’s a lot of money at stake...

Over 1 billion people use Instagram every month, so it comes as no surprise that a lot of budding entrepreneurs use this platform to sell a variety of products and services. For bootstrapping start-ups and solo entrepreneurs, Instagram can be an easy way to showcase...

Every day, countless PR and media reps call and email countless journalists, trying to get news stories placed in publications around the world. The love-hate relationship between journalism and PR is well documented, with new opportunities but also new challenges...