Whether you own a business or work for someone else, differentiation is tough. Local and global competition, coworkers, others in a similar industry… it’s really easy to get lost in the crowd. Here’s a simple way out of the “similar” rut: Pick an always. An always...

True story: I’m eating dinner with two old friends. (It’s a downer when you realize “old friends” doesn’t just indicate length of relationship but our respective ages.) One says, “I hate being fat. I’ve tried everything but can’t lose weight. What do you think?” “I...

If you are a non-technical person ready to put together a startup, there are some very important things you must do before you start to look for a technical co-founder, though in fact, you can launch your tech startup without one. One of the first things I did when I...

When you first built your company website you had a primary goal in mind. Maybe you hoped to better market your business. Maybe you hoped to enhance your professional credibility and standing in your industry. Maybe you just wanted a website because everyone else had...

Rebecca Malik is the President at 17th and Riggs, an online source for contemporary furniture and lighting, where she helps you create a fresh, modern space.  Her site has been featured in well-known publications such as Southern Living and online with sites such as...