“Innovation” is a scary word when it’s aimed in your direction.  Say you’re looking for ways to improve your business; you know you need to be innovative, but then you immediately flash on an image of Steve Jobs and freeze. The word innovation tends to set a really...

Students Helping Startups is an innovative new program at Howard University in Washington, DC. Here’s the concept: There are lots of students learning about marketing and social media, and they need projects to take on for the semester. At the same time, Professor...

Shel Horowitz, shel at greenandprofitable.com, shows you how to “reach green, socially conscious consumers with marketing that has THEM calling YOU.” He writes the Green And Profitable column and is the primary author of Guerrilla Marketing Goes Green (John Wiley...

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business. Just like 30 is the new 40, social media (SM) is the new word-of-mouth. While studies show that social...

Michael Grandinetti is one of the world’s leading experts in the art of illusion. Over the past 20 years, his magic has been featured on NBC television specials, in sold-out baseball stadiums, at Heinz Hall with Oscar-winning composer Marvin Hamlisch, at New...