Email marketing is the number one tool for driving lead-generation efforts. Email subscribers represent an engaged and interested user group that has already expressed interest in your brand. This is your fan base! As people become more and more inundated with emails...

If you’re a Startup looking to keep track of all your projects and campaigns for the coming year, it’s important to have a well-organized content calendar. Building an effective content calendar—one that will simplify scheduling and organizing content creation across...

Starting your own business can be exhilarating. From naming your business to designing your logo, much of the process will put your creativity and boldness to the test. But then there are the less glamorous but necessary tasks, like financial decisions and legal...

Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders.  Whether you are launching a CPG brand or simply freelancing as a consultant, a brand identity will help you solidify...

Navigating office jargon can be tough, and can be even more difficult to communicate for remote workers. This is especially true in the emerging and ever-evolving world of tech, where coding and new concepts create a sort of second language. It takes resources, time,...