If you’re a Startup looking to keep track of all your projects and campaigns for the coming year, it’s important to have a well-organized content calendar. Building an effective content calendar—one that will simplify scheduling and organizing content creation across...

Starting your own business can be exhilarating. From naming your business to designing your logo, much of the process will put your creativity and boldness to the test. But then there are the less glamorous but necessary tasks, like financial decisions and legal...

Looking to connect more effectively with customers? Develop a memorable brand identity to humanize how your company is perceived by outsiders.  Whether you are launching a CPG brand or simply freelancing as a consultant, a brand identity will help you solidify...

Navigating office jargon can be tough, and can be even more difficult to communicate for remote workers. This is especially true in the emerging and ever-evolving world of tech, where coding and new concepts create a sort of second language. It takes resources, time,...

Twenty years ago, if you were starting a new business chances are pretty high that your business’s website was on a .com, .org, or a .net. However, over the course of the past two decades the internet evolved: introducing two-letter country codes (like .US), and...